The market for UK travel agency services is expected to reach a coconutty £29.4 billion in 2025, which means plenty of opportunity to market your business to an ever-wider audience of wanderlust seekers. One easy way to capture your audience’s attention is by talking about this year’s trending destinations, so I’ve gathered them all up in one place to save you the research time.
Mother Nature’s finest offerings are included here, some of which are familiar, long-time favourites and some of which you might not expect! Dive on in and note the ones that grab you, and get ready to shout about them in your promotional campaigns and on your socials.
2025’s Trending Destinations: International Hotspots
Osaka, Japan
This one tops the list as the hottest trending travel destination for 2025. Known as ‘the nation’s kitchen,' Osaka has a thriving food scene, fabulous shopping, and vibrant nightlife. Not to mention its position as a great base for exploring the Kansai region, home to multiple UNESCO World Heritage Sites.
Mauritius
This African island paradise ranked number 1 on Tripadvisor’s list of must-visit destinations for 2025, and it’s not hard to see why. Pristine beaches, incredible coral reefs, and volcanic landscapes are the gateway to a magical holiday.
Bali, Indonesia
Bali consistently ranks highly on travellers’ wish lists, thanks to its reputation for beautiful natural scenery and spirituality and wellness opportunities. While many people believe the island is becoming over saturated with influencers looking for that Instagram-perfect shot, Bali still has so much to offer beyond the most well-known tourist hotspots.
Don’t shy away from this Indonesian island in your marketing—consider how you can help your audience have a unique and enjoyable travel experience here instead.
Puerto Escondido, Mexico
This tropical paradise is emerging as a sought-after destination, particularly for groups looking for some winter sun.
Tokyo, Japan
Japan continues to attract plenty of yearly visitors, and Tokyo is particularly appealing to Gen Z travellers. It’s become the fastest-growing destination worldwide for digital nomads and blends super modern buildings and attractions with more traditional ones for a unique experience.
Kuala Lumpur, Malaysia
Ranked second in Tripadvisor’s trending destinations list, Kuala Lumpur is popular for its iconic Petronas Towers, historic temples, and incredible street food. Like many capital cities in South East Asia, Kuala Lumpur evolves quickly while also retaining authenticity and offers something to do for just about everyone.
Buenos Aires, Argentina
Tripadvisor’s third most popular trending destination, Bueonis Aires, is popular for its impressive architecture, street art, and steaks. South American countries are increasingly attractive as travel destinations, with Argentina seemingly leading the way.
2025’s Trending Destinations: European Gems
Reggio Calabria, Italy
Currently experiencing a 541% increase in flight searches to the region, Reggio Calabria sits in the south of Italy and offers all the things you’d expect to find in this country: balmy Mediterranean weather, indulgent food, and fantastic sightseeing. It’s also connected to the island of Sicily, making it a popular stop-off for people on their way there.
Tartu, Estonia
Seeing a 294% surge in interest, Tartu is overtaking Tallinn as Estonia’s most popular city. With the country’s signature blend of cultures and influences, Tartu is home to gothic ruins, a centuries-old botanical garden, and museums of all kinds—plus, it’s very affordable when compared with many other European destinations!
Cordoba, Spain
This Andalusian city is well known for its Great Mosque, beautiful historic old town (a World Heritage Site), and vibrant flamenco scene. Its situation under 2 hours from the coast makes it a great part of a multi-stop holiday, but it offers enough to keep you entertained for an entire trip too.
Tromsø, Norway
If your audience is looking for Arctic adventures and Northern Lights viewing, Tromsø is the perfect Norwegian escape. Travellers can also experience the famous midnight sun during the summer months, making this an appealing destination year-round.
2025’s Trending Destinations: United States
Green Bay, Wisconsin
Located close to Lake Michigan, Green Bay is attracting visitors with its amusement park, Railroad Museum, and cheese and beer tasting opportunities. For sports fans, it appeals as the smallest city to host an NFL team and is home to the Green Bay Packers.
Baltimore, Maryland
Baltimore is seeing a 217% increase in flight searches, making it a fast-growing trending travel destination. It is known for its waterfront locations, museums, sports teams, and Fort McHenry, which inspired the ‘Star Spangled Banner’ National Anthem.
New York City
The Big Apple consistently ranks as a top destination for both US and international travellers, and you don’t need me to tell you why! Its charm is going nowhere, and it remains popular as a 2025 travel destination.
Aloha Social Recommended Destination ‘Swaps’
I couldn’t resist making my own little list of trending destinations! This is the Aloha Social list of destination'swaps’, for when your clients are looking for a fresh alternative to popular places.
✨ Swap >>> The Serengeti for Ruaha National Park, Tanzania
✨ Swap >>> Barcelona for Altea, Costa Blanca
✨ Swap >>> Algarve for Sardinia
✨ Swap >>> Maldives for Barbados
✨ Swap >>> Thailand for Azores
✨ Swap >>> Bruges for Budapest
In a coconut shell, the travel industry is still thriving in 2025 and shows no signs of slowing. Travellers are increasingly happy to holiday off-peak and during shoulder seasons, wanting to escape crowds and summer holiday chaos.
They’re also seeking instagrammable destinations with fewer people, soaking up lesser-known hotspots before they become popular. All these trending destinations have something totally different to offer for different types of travellers, so pick what appeals to your audience and weave it into your content marketing for your travel agency.
For an even deeper dive, check out my sister blog post, Five Key Trends Shaping The Travel Industry!
If you’re looking for some help hoisting the sails on your marketing plan for your travel business, take a look at my travel marketing services here.
Comments